IndusInd Bank launches India’s first digital branch in Gurgaon

Written By Unknown on Rabu, 01 Oktober 2014 | 17.35

Priyanka Singh, TNN | Sep 30, 2014, 04.56PM IST
LUCKNOW: IndusInd Bank has inaugurated its first digital branch at IndusInd Cybercity Rapid Metro station, Gurgaon. With this launch, IndusInd Bank has become the first bank in India to have a fully digital branch at a metro station, whose branding rights are owned by the bank.

The bank's fully digital branch aims to deliver best-in-class service to its growing tech savvy customer base. This digital branch is strategically located in the heart of Cybercity, which houses Cyberhub and many other key commercial establishments of Gurgaon.

One of the USPs of the digital branch is the interactive video branch machine - which the compnay claims to be first in India. This video branch machine allows customers to connect with the remote teller over a real-time video call and perform regular banking transactions like statement printing, cheque deposits, opening of FD account and encashment, funds transfer along with dispensation of cash.

The digital branch lobby also has a smart table with iPads on which customers can do a host of banking and non-banking transactions. The digital branch at IndusInd Cybercity station has been aesthetically designed with stylish and modern interiors to provide customers a rich and a delightful banking experience.

Romesh Sobti, Managing Director and Chief Executive Officer, IndusInd Bank said, "We are happy to inaugurate IndusInd Bank's first digital branch. Digitization of businesses has become the central theme of the bank and we believe within a span of few years, digitization will become an inherent part of banking. For us, it is a step forward to the on-going responsive innovation theme." We will continue to invest in digital branches to create a differential banking experience to delight our customers", he emphasised.

In June 2014, IndusInd Bank acquired the naming and branding rights of Rapid Metro station in Gurgaon and named the station IndusInd Cybercity, setting an example of transit mode of advertising in India.

Apart from a range of digital services, IndusInd Bank's customers can avail IndusInd Bank's unique customer propositions along with full range of services ranging from savings and current accounts, loan products to wealth management and credit cards. With the launch of the digital branch, the bank has now 15 branches and 63 ATMs in Gurgaon.

Sumant Kathpalia, Head Consumer Banking, IndusInd Bank said "Innovation has been a key driver for us at IndusInd Bank. The initiative is a step further to offer round-the-clock and convenient access to banking services to ist customers."


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