AirAsia India announces inaugural airfare of Rs 990 in Bangalore-Goa sector
The booking would begin at 9:30pm on Friday, AirAsia India CEO Mittu Chandilya said at press conference in Chennai.
There will not be business class seats. "We will have hot seats spread across the aircraft. It will have more leg space and will be priced a little more," he said.
He said the airline would launch its Bangalore-Chennai operation on June 20. It is planning a few more routes and will start operation one after another. Routes were selected after comprehensive studies.The Chennai-based airline is looking for point-to-point operations with a turnaround time of 20 minutes. "Will connect tier two cities also. We have only one aircraft now (A320), and 10 more are expected to arrive this fiscal year," he said.
Bangalore would be the airline's second base, he added. More routes would be announced in the coming days. The airline is planning to cover 10 cities. However, it may not be flying to Mumbai any time soon.
"Our business model will be different from other airlines in the country. We will have promotional offers but will hold on to Rs 990 fare from Bangalore to Goa for some time. The target will be AC first class travellers of Indian Railways. A lot of our pricing will be based on that. Airport cost will not affect our business, at least the airports that we have selected to fly from," he added.
"We will be happy if we get 60% of load factor," he added.
Other domestic airlines have slashed fares soon after AirAsia India announced start of booking from Friday. "We are not bothered about competitors reducing prices. They will be bleeding themselves if they are trying so. We can go on for a long time with low prices," said Chandilya.
AirAsia India was looking at cutting the cost right from the way uniforms are handled to the number of printouts taken at offices, he said.
"Indian aviation has a few distinct features like the way airlines operate -- low cost carriers offering fares higher than full services carriers, different fuel prices and infrastructure at airports," he said.
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