Non resident Gujarati gives Raksha Band this Raksha Bandhan

AHMEDABAD: This bracelet can put roadside Romeos in handcuffs. A safety band designed by a firm incubated in IIM-A will enable a potential victim to photograph the assaulter and activate an alarm at the click of a button.

The brutal gang-rape of Nirbhaya in Delhi prompted Asha Jadeja to do something for the security of women.

Jadeja, wife of late US professor Rajeev Motwani of Google, is a technology venture capitalist based in the US. A native of Gujarat, she was badly shaken by the gang-rape and wanted to do something for women's safety.

"The band which will have mobile SIM card embedded looks like any fashion accessory but has two primary functions-raise an alarm and inform the pre-set numbers about the emergency via SMS with location. Raksha Band can remind the women about Rakshabandhan-the day when brothers take oath to protect their sisters," said Jadeja.

The device, currently in testing phase, is being designed at Gridbots, an Ahmedabad-based company. It has not charged anything for the project. Pulkit Gaur, founder of the company, said that they are excited about giving something back to the society through technology.

The band is expected to be out by October after market testing where the promoters are going to distribute it in Delhi and will later cover other parts of the country. Though the firm is working on pricing, Jadeja said the intention was not to make profits. The team is also working on variants including one with a mobile camera that can click the picture of the offender that will directly be stored in servers using cloud computing technology.

Jadeja said that the initiative is not all about gadgets. "We are using the opportunity of Rakshabandhan on Tuesday to launch a social media campaign where we are going to urge the Indian men to adopt three sisters and make a sacred pledge to watch out for their safety. I hope the festival brings in new confidence for girls and women," she said.

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