The YouGov poll in The Sunday Times newspaper put the centre-right Conservatives on 31%, going into their annual conference in Birmingham, central England, which kicks off Sunday.
Labour were on 45%, with the centrist Liberal Democrats, the Conservatives' junior partners in the governing coalition, on eight percent and other parties on 15% combined.
Meanwhile an Opinium Research poll in The Observer newspaper put Labour on 41%, the Conservatives on 30%, the Lib Dems on nine and other parties on 20%.
Some 50% said they had an unfavourable view of Cameron, while 53% said they had an unfavourable view of finance minister George Osborne, the Opinium survey found.
When Conservative voters were asked who they would most prefer to replace Cameron as party leader, 35% said London Mayor Boris Johnson, while 20% said foreign secretary William Hague, a former leader.
Five percent said interior minister Theresa May, while 30% said they did not know.
Among Conservative supporters, Cameron leads on "tough decisions" (44%), "strong leadership" (45%) and "credible" (41%).
Meanwhile Johnson is the overwhelming choice for "able to inspire people" (53%) and "able to attract voters who might not normally support the Conservative Party" (62%).
YouGov questioned 1,782 people between Thursday and Friday. Opinium Research surveyed 1,965 British adults online from Tuesday to Thursday.
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